Nourison Hopes to Pull the Rug Out From Under Diabetes with New Year Fundraising Campaign

DRI_Social_Media_Donation_Poster

This January, every click makes a difference. Starting January 2nd and running through the month of January, Nourison will launch a social media donation campaign to help fund the research efforts of the Diabetes Research Institute (DRI) to help find a cure for diabetes. Nourison will donate $1 to the Institute for every new “Like” or follower on the Facebook and/or Twitter page. There will also be a chance to win a rug and pillow coordinate.

“Nourison and the Peykar family have been strong supporters of the Diabetes Research Institute for a long time,” said Thomas Itty, Marketing Director of Nourison. “Our goal is to raise awareness and highlight the significant progress of organizations such as the DRI.”

“This is a wonderful opportunity to expand what it means to have a voice for a cause by utilizing social media,” said Brooke Feldman, Digital Marketing Coordinator of Nourison. “DRI and our team are very excited to collaborate on posts to make this informational and fun for each of our followers.”

To participate in the campaign, “Like” the Nourison Facebook page (www.facebook.com/nourison), or “follow” the conversation on the Twitter feed (www.twitter.com/nourison). Help spread awareness by using the hashtag “#NourisonGives”. 

To donate directly to the Diabetes Research Institute, visit www.diabetesreseach.org.

About The Diabetes Research Institute:

The Diabetes Research Institute at the University of Miami Miller School of Medicine leads the world in cure-focused research. As the largest and most comprehensive research center dedicated to curing diabetes, the DRI is aggressively working to develop a biological cure by restoring natural insulin production and normalizing blood sugar levels without imposing other risks. Researchers have already shown that diabetes can be reversed through islet transplantation, with some study patients living without the need for insulin injections for more than a decade. The Institute is now building upon these promising outcomes by developing the DRI BioHub, an integrated “mini organ” that mimics that native pancreas, containing thousands of insulin-producing cells that sense blood sugar levels and produce the precise insulin needed in real time.  The Diabetes Research Institute and Foundation were created for one reason – to cure diabetes – which is and will continue to be its singular focus until that goal is reached. For the millions of children and adults affected by diabetes, the Diabetes Research Institute is the best hope for a cure. For more information, visit www.DiabetesResearch.org.

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